News and Press

As the academic year begins, Dr. Carina Antonia Hallin  is set to return to her teaching duties for the Data and Information Management Course at the University of Stavanger. This will involve commuting between Copenhagen and Norway for the foreseeable future. However, Hybrid Intelligence World is still continuing its progress towards global scaling. 

The Data and Information Management course at the University of Stavanger will teach students to navigate the  complexities of the human-machine age. . 

This course will illuminate the increasing collaboration between human and machine intelligence, highlighting a synergistic approach across all sectors, with a special focus on the service sector. 

For instance, in medical diagnosis and treatment, AI-powered systems are assisting doctors in diagnosing diseases, crafting treatment plans, and monitoring patient outcomes. The course will delve into the burgeoning fields of collective and hybrid intelligence, which are set to see significant advancements as researchers and developers explore new ways to combine the strengths of human crowds with artificial intelligence (AI). 

This integration already yields powerful new tools and solutions applicable to a wide range of fields, making it more efficient for organizations and their employees to manage and utilize the vast amounts of data by effectively bridging human insight with machine capability..

Hallin is looking forward to meeting the new group of students and reuniting with colleagues at the University of Stavanger. 

Dear Clients, Solvers, Innovators, Collaborators, and Explorers of the Intelligence Frontier,

As we have entered 2025 🚀🎇, I extend my warmest greetings to each of you. 

2024 was a year of remarkable achievements and learning across the globe, where we saw the potential of hashtag#hybridintelligence beginning to transform industries and bring us closer to a future where hashtag#human and hashtag#artificialintelligence work together. Here are a few examples of our contributions to the hybrid intelligence discipline in 2024:

💠 I gave a keynote to the Nordic Society for Tourism and Hospitality Research (NORTHORS) on the increasing implementation of robotics in the global service industry. I also discussed the pros and cons of such deployments for human labor and organizational culture.

💠My co-edited handbook "The Routledge Handbook of Collective Intelligence for Democracy and Governance", including chapters, from 2023 was downloaded more than 100,000 times: https://lnkd.in/dPnqaXGW

💠Dr. Pernille Rydén, PhD presented her contributions to hybrid intelligence in AI Business: Case Study: The Leader’s Strategic Mindset for AI Success: https://lnkd.in/d8yQHgDq 

💠Professor Jacob Sherson gave a keynote on "The Evolutionary Path of Organizations Adopting Generative AI: From Micro to Macro Innovations" (translated version) at AI Day 2024 in Aarhus.

💠Associate Professor Adam Svendsen and Dr. Bruce Garvey launched their newly published book "Navigating Uncertainty Using Foresight Intelligence: A Guidebook for Scoping Scenario Options in Cyber and Beyond": https://lnkd.in/e2JaE8pW 

As we recognize the overall global advancements in hybrid intelligence, we must also address the growing concerns about hashtag#AGI and hashtag#AI "taking over." The narrative of machines eclipsing human roles and decision-making processes poses significant transformative challenges to our society. We must continuously ensure that the balance between human and machine collaboration is desirable and relevant. The only way to circumvent the risks to humanity from unchecked AI development is by ensuring this balance in all types of collaborations. 

Let this New Year be a beacon for new ideas, partnerships, and breakthroughs in hybrid intelligence science, education, and tech integration. May we continue to explore the vast possibilities that lie at the intersection of human hashtag#creativity and #technology, always to enhance our #collectiveintelligence for the common good. We must champion #ethicalAI integration and advocate for #sustainable #practices in every endeavor. 

Happy New Year from Hybrid Intelligence World!

As we stand at the dawn of a new year, we at Hybrid Intelligence World celebrate the fusion of human ingenuity and technological advancement that defines our mission. 

In 2025, we will continue to embrace the human-machiine age, where the synergy between human and artificial intelligence isn't just about efficiency but about creating a more humane, ethical, and sustainable future. 

Our journey this year is about amplifying our collective potential:

Innovation: Let's drive forward with groundbreaking research,  educational and tech programs that blend the best of human creativity with the precision of AI, pushing the boundaries of what's possible. Our collaborative work on the Handbook of the Hybrid Intelligence is a testament to this, providing a deep dive into theories and applications across diverse industries, setting the stage for innovative practices in hybrid intelligence.

Collaboration: Together, we'll continue to build networks of knowledge, where every mind, human or artificial, contributes to a richer tapestry of collective intelligence. 

Consciousness:       May our work foster not just intelligent systems but also systems with a consciousness of their impact on humanity and the environment. The handbook is designed to guide us towards responsible AI integration, emphasizing ethical considerations and human-centric design.

As we move into the new year, let's commit to harnessing these technologies to solve complex challenges, enhance decision-making, and ensure that the future of work is not only about productivity but as much about purpose and fulfillment. 

Here's to a year of discovery, growth, and shared success. 

Happy New Year to each of you, our valued solvers, community, partners, and explorers in this incredible journey of hybrid intelligence.

With optimism and readiness for what's to come.

Kind regards, 

The Hybrid Intelligence World Team

HiW Expert, Professor Jacob Sherson, will present at the AI Day 2024. 

We are thrilled to announce that Professor Jacob Sherson will give the talk "The Evolutionary Path of Organizations Adopting Generative AI: From Micro to Macro Innovations" (translated version) at AI Day 2024. in Aarhus. 

AI Day was founded and is organized by Regin B. V. Jensen, the owner of the marketing firm Nioba ApS and a partner in BiomCare ApS, a data analysis company specializing in machine learning and statistical analysis of microbiomes.

Regin's vision for AI Day is to create a platform for leading AI experts from Denmark and around the world to share their insights and explore the transformative potential of AI. The goal is to make AI accessible to everyone, from businesses and specialists to freelancers, leaders, agencies, consultants, and communication professionals seeking new knowledge and inspiration.

#GenerativeAI #Innovation 

#AIUseCases #Future

Looking forward to connecting at the Digital Tech Summit in Copenhagen!💡

This year's summit promises to be a game-changer, bringing together brilliant minds from academia, industry, and society. We're excited to explore the latest trends, network with experts, and discover new opportunities.

Key highlights:

Thought-provoking discussions

Cutting-edge research

Career exploration

Networking galore

#DigitalTechSummit #Copenhagen #Innovation #Technology #Networking

Introducing the Handbook of Hybrid Intelligence Collaboration

Hybrid Intelligence World and Solvers are thrilled to kick off our collaborative project on the Handbook of Hybrid Intelligence.

At our inaugural meeting on October 24th, we'll delve into the outline of the handbook and discuss theories and diverse applications of hybrid intelligence across various industries.

#HybridIntelligence #Theories #UseCases 

Welcome to Dr. Adam Vigor Gordon

We're thrilled to welcome Dr. Adam Vigor Gordon to our team of expert solvers. 

Dr. Gordon brings 30 years of experience in industry foresight, managing technology innovation, and crafting strategic renewal

Dr. Gordon's Expertise

Research: Adam specializes in researching methods for creating high-quality views of industry change and strategies for future-oriented leadership.

Education: As academic faculty, he has taught courses and facilitated seminars in strategy, leadership, and innovation at over 20 business schools and executive institutions worldwide, including Aarhus University. 

Consulting:  Dr. Gordon has a significant track record of advising companies and public institutions, and speaking at industry events . He is the author of Future Savvy (Amacom, 2009) and over 70 articles at Forbes.com, in addition to many other academic and media publications.

Collaboration: Adam is the UNESCO Chair in Anticipatory Leadership and Futures Capabilities, collaborating with educational, public and social development organizations worldwide.

Dr. Pernille Rydén Joins USC Marshall as Visiting Researcher

We're thrilled to announce that our esteemed Expert Solver, Dr. Pernille Rydén, has joined the Marshall School of Business, University of Southern California, as a remote visiting researcher for the fall of 2024. 

During her affiliation period, Dr. Rydén will delve into the exciting intersection of AI and real-time management. Her expertise will undoubtedly contribute to groundbreaking research and innovative solutions.

Congratulations, Pernille! We're excited to see what you'll accomplish.

Welcome to Vittorio Nespeca as a Researcher

We're thrilled to have Vittorio Nespeca join our team as a researcher. Vittorio is affiliated as a researcher with the Faculty of Governance and Global Affairs at the Leiden University. 

His expertise is in collective intelligence, and in developing and utilizing models of social and sociotechnical systems. It aligns perfectly with our Hybrid Intelligence World mission.

Vittorio's passion for participation and his belief in the power of collaborative problem-solving are invaluable assets to our research. 

His experience with participatory model building and his focus on policies that empower communities will undoubtedly contribute significantly to our work.

We're also excited to announce  Vittorio's dedication to community engagement and his experience coordinating the TU Delft PhD council. His commitment to empowering others and building a sense of community aligns well with our values.

We look forward to working with Vittorio and exploring the potential of hybrid intelligence to address complex societal challenges. Welcome aboard!

Welcome to ASZ Technologies and NTQ Solution JSC

We're excited to announce that ASZ Technologies Private Limited and the Global IT Service Provider NTQ Solution JSC have become valuable members of the Hybrid Intelligence World (HiW) community. 

As one of the leading providers of innovative IT solutions in Asia, ASZ Technologies brings a wealth of expertise in software development, automation, robotics, cybersecurity, cloud solutions, and integration services. ASZ Technologies has offices in India, Dubai, and Singapore. 

NTQ Solution JSC is a global IT service provider & software development company employing more than 1,300 employees globally and with more than 14 years of developing ICT solutions and helping global customers untangle their IT issues. NTQ Solution JSC has offices in Hanoi, Japan, Korea, Hong Kong, Europe, and the US.

Hybrid Intelligence World is excited to announce its collaboration with both ASZ Technologies and NTQ Solution JSC. These partnerships will bring new valuable insights, resources, and ethical tech integration to our clients and community.

Together, we will help organizations worldwide navigate their digital transformation journey and align their businesses with cutting-edge technology, science, and education. 

Kenote: Smarter Together: A Search for Answers to How Humans and Machines are Likely to Shape the Future of Tourism and Hospitality in the Fifth Industrial Revolution

We are pleased to announce that the founder and CEO of Hybrid Intelligence World, Carina Antonia Hallin, will give a keynote at the 32nd Nordic Symposium on Tourism and Hospitality Research,. This event will take place in Stavanger, Norway,, from September 18 to 20. 

Abstract

The Fifth Industrial Revolution is believed to have begun around the year 2019 (The European Commission, 2021), and is strongly influenced by the priority themes of the European growth strategy. 

The Fifth Industrial Revolution focuses on an increasing collaboration between human and machine intelligence to create a new kind of intelligence – a hybrid intelligence. Instead of the focus on robots taking over our jobs, the Fifth Industrial Revolution is all about close collaboration, in which humans and machines work side-by-side to get things done faster and better, improving the well-being of everyone involved with strong attention to ethical issues. 

The emergent question is: How can we make everything from businesses to neighborhoods to entire countries smarter? In this keynote presentation, Dr. Carina Antonia Hallin delves into the search for answers to figuring out how humans and technology can be considered to work together seamlessly for the greater good in the tourism and hospitality sectors. 

Launch of the First Hybrid Intelligence World Symposium!

We're thrilled to announce the inaugural Hybrid Intelligence World Symposium on September 5th, 2024, at the stunning La Vecchia Enoteca, just north of Copenhagen.

This exclusive event is for our solver community and industry-leading tech titans. 

Together, we will explore the groundbreaking possibilities of human and artificial intelligence collaboration.

A glance at our symposium agenda: 

Keynote speeches from industry titans.

Panel discussions on the ethical implications of hybrid intelligence

Interactive workshops on developing hybrid intelligence theory and applications

Networking opportunities with like-minded professionals.

Note: In the future, we look forward to expanding this event to a wider industry and academic audience. 

#hybridintelligence #AI #symposium #futureoftech #innovation

The human race to understand consciousness - why and how

Consciousness, at both the individual and collective levels, represents a significant challenge for scholars. The reason why consciousness is considered a "hard problem" remains unclear. One possibility is that the challenge stems from ontology, suggesting that consciousness is a unique property or substance that cannot be fully explained by physical processes.

We are pleased to disclose that Dr. Carina Antonia Hallin, Dr. Pernille Rydén, and Professor Omar A El Sawy have embarked on a journey to tackle this "hard problem" as AI pushes humanity into new realms.

Dr. Haliln, as a specialist in knowledge, collective intelligence, and hybrid intelligence,, brings her expertise in consciousness studies to the team. Dr. Rydén, with her background in artificial intelligence and cognitive psychology, offers valuable insights. Professor El Sawy, a world-known scholar in information systems, offers profound insights into the formation of information. 

Together, this team aims to make the study of consciousness more accessible for humanity and pave the way for a better understanding as artificial intelligence transforms humanity.

Hybrid intelligence: A much brighter vision of humanity

In a recent University World News article, Professor Jacob Sherson argues for a new approach to artificial intelligence (AI) in business. He calls for hybrid intelligence, which focuses on combining AI with human capabilities, not to replace current tasks, but to unlock entirely new potential.

Sherson emphasizes the need for universities to adapt to this changing landscape. He proposes universities become hubs for innovation, where employees can leverage AI to improve research, education, and overall operations. This requires understanding societal changes and how universities can create value for external partners.

By continuously engaging with the real world and transforming internally, universities can produce graduates with the skills and competencies that companies both need today and will require in the future. 

We're thrilled to celebrate the upcoming publication of a new book by Dr. Bruce Garvey and Dr. Adam Svendsen: 

📒 Navigating Uncertainty Using Foresight Intelligence: A Guidebook for Scoping Scenario Options in Cyber and Beyond.

The authors dive deep into the field of strategic foresight, exploring how it can be integrated with cutting-edge technologies. They delve into the topics of mitigating risk in uncertain environments through scenario planning and integrating the power of AI systems like ChatGPT and Bard/Gemini for scenario development.

The book communicates complex findings on uncertainty to decision-makers and presents how to optimize estimative and probabilistic language for better forecasting.

The authors leverage methodologies from Intelligence Engineering (IE) and Strategic Options Analysis (SOA) to analyze various topics, including the use of AI tools like "Red Teaming" for risk assessment. The second half delves into an alternative scenario planning process powered by new AI and software tools.

The book is a valuable resource for a wide audience across public and private sectors, including:

Stay tuned for the official release date in September 2024!

We're Excited to Announce Our Human-Machine Collaboration Guidelines!

We are thrilled to introduce our much-anticipated guidelines for working effectively in the age of intelligent machines!

As technology and AI continue to evolve at an unprecedented pace, fostering a productive and collaborative environment between humans and machines is more important than ever. These guidelines are designed to empower our team members to leverage the strengths of both human and artificial intelligence, ultimately leading to a more innovative and efficient workplace.

Throughout the coming weeks, we'll be delving deeper into these guidelines through a series of posts, infographics, and internal workshops. 

In the meantime, if you have any questions or are eager to learn more, don't hesitate to reach out to us at hello@hy briditnelligence.world

We're excited to embark on this journey together! 

Professor Steven Gray joins the Hybrid Intelligence World Platform!

We are thrilled to announce the onboarding of Professor Steven Gray as an expert solver!

Professor Steven Gray is a world-leading scholar in environmental science and collective intelligence at the Michigan State University.  

Steven Gray is a prominent figure in the field of community sustainability and a full professor in the Department of Community Sustainability. His research delves into socio-environmental modeling, integrating diverse knowledge sources, and leveraging collective intelligence to achieve sustainability goals.

Steven boasts an impressive publication record, authoring over 100 peer-reviewed articles and leading the editorial team for the book "Environmental Modeling with Stakeholders: Methods, Theories and Applications." His research has garnered significant funding support, both domestically and internationally.

Within the US, his work has been funded by prestigious institutions like the National Science Foundation, the Socio-Environmental Synthesis Center (SESYNC), and federal resource management agencies including NOAA, USDA, USGS, the National Academies of Science, and DARPA. Internationally, Dr. Gray's research has received backing from the Leibniz-Institute, the Australian Academy of Sciences, and the Belmont Forum.

We at the Hybrid Intelligence World Platform eagerly anticipate collaborating with Professor Gray to transform organizations, communities, and societies through the power of hybrid intelligence.

Unleash Potential: Transform Your World with Hybrid Intelligence Solutions 

(Available on desktop)

Is your organization, municipality, community, or society facing challenges that demand transformative solutions?

Welcome to the Challenge and Solutions Identifier—your gateway to a powerful transformation journey powered by hybrid intelligence. 

We combine the strengths of human expertise with cutting-edge hybrid intelligence technologies like Artificial Intelligence, Collective Intelligence, Intelligence, and Quantum Computing to deliver validated solutions to challenges in integrating human- and machine intelligence in the workplace.

Science solutions: 

Accelerate research, unlock data and deep insights, and fuel scientific breakthroughs. 

Education solutions:Personalize learning experiences, enhance engagement, and advance your profile. 

Technology Integration: Streamline processes, optimize systems, and leverage the power of technology seamlessly.

Project Management: Drive efficiency, mitigate risks, and achieve project goals with greater certainty.

What is Your Key Transformation Area?    

Let us identify the perfect solution to propel your organization forward: Explore our comprehensive suite of Hybrid Intelligence solutions and embark on a transformative path to successful changes. 

Robots and automation are high on the agenda for companies, but many companies are looking for knowledge about what is possible and how to achieve their goals.

ROBOTBRAG is a festival for specialists in robotics on May 30, 2024, in Odense, and we thank the Danish Technological Institute for the invitation!

At this event, you can get a glimpse of tomorrow's production and robotics technology, and engage in discussions with automation specialists.

This is an event for the leading experts in the robotics industry. All of this is designed to inspire Danish companies with the many possibilities and benefits of robotics technology—and most importantly, to help companies find the right path in the robotics landscape so that they avoid the pitfalls.

As something new this year, the Danish Technological Institute has divided its three robot innovation halls into a number of selected themes, from which they are ready to inspire and advise.

Thrilled to Connect at the Presidents Summit 2024!

Hybrid Intelligence World is excited to be a part of this year's Presidents Summit!

We're grateful for the invitations and eager to connect with potential collaborators who share our purpose of unlocking human-machine potential while paying attention to responsible AI. 

Feel free to reach out to us at hello@hybridintelligence.world if you'd like to set up a meeting.

Uncover the Best Strategic Path for Your Organization

Challenge:    Selecting the right combination of strategic options can be complex, especially when navigating uncertainty.

Solution:    Our Strategic Option Analysis software, developed by renowned strategy expert Bruce Garvey, helps you identify the optimal path to maximize value for your organization.

Benefit:       This data-driven approach is ideal for complex decision-making processes across various policies and initiatives.

Learn More:   Watch the introduction video to see how the software can empower your strategic planning.

We are thrilled to welcome Dr. Pernille Rydén as an expert solver.

Dr. Pernille Rydén is a mindset expert, independent researcher, board member, and consultant with more than 25 years in academia and life-long learning. Pernille holds a Ph.D. 

from Copenhagen Business School in Strategic Cognition of new technologies and is staff at CBS’ board education and at the Executive MBA at the Technical University of Denmark. As the former Dean of Education at the IT University of Copenhagen, she was leading IT education in close collaboration with faculty and industry leaders. 

Her publications cover the fields of Strategic management, marketing, and organizational transformation involving digital technologies such as social media, big data, and AI. She has lead-authored the books “Disrupt your Mindset to Transform your Business with Big Data” and  “Social Media Storms: Empowering Leadership Beyond Crisis Management.”. 

We are thrilled to announce a snapshot of 

our latest visitor statistics. 

We are excited to share a snapshot of our latest visitor statistics. 

Great news! Hybrid Intelligence World is gaining traction worldwide! 

We're seeing a surge in visitors from across the globe, particularly well-represented by visitors from the US.

We welcome all scholars with extensive expertise in relevant fields, such as in #informationtechnology, #artificialintelligence #collectiveintelligence #robotics #consciousness #quantumcomputing to join Hybrid Intelligence World as a freelance expert for private, public, and not-for-profit organizations, and gain worldwide exposure for your profile.

Kind regards,

The Hybrid Intelligence World Team

We are pleased to announce that our Event Explorer has been updated for 2024. 

The page features links to upcoming conferences for our Science Explorer streams, such as artificial intelligence, collective intelligence, consciousness, defense, quantum computing, and robotics. 

Get ready to unlock your potential!  We're excited to unveil the next step for Hybrid Intelligence World: a revolutionary learning platform powered by AI, launching in 2024.

Imagine this:  Empowering organizations and individuals with instant access to exactly the knowledge and expertise they need, whenever they need it.  That's the power of the Learning and Mastering Platform with AI.

We're building a gateway to the vast ocean of knowledge within Hybrid Intelligence and beyond.  This platform will make information searchable, accessible, and personalized for every organization and learner.

Harness Collective Intelligence, Empower Your Community: Second Year of Digital Citizen Engagement Course 

We're excited to announce the second year of the IT University of Copenhagen course Digital Citizen Engagement and Collective Intelligence with AI for Public Institutions, organized in collaboration with Phillip Sønderberg, ITU. 

This course equips participants with tools to leverage the power of collective intelligence for policy-making. 

Tackle challenges like biodiversity, climate, and urban development by effectively engaging citizens through digital platforms. 

Participants will learn methods to crowdsource knowledge, insights, and ideas, tapping into diverse perspectives facilitated by AI.

Click the picture to access the course description. 

Introducing Discovery Hub: Streamline Your Research and Projects

We're thrilled to unveil Discovery Hub, Hybrid Intelligence World's new research and project management platform.

Say goodbye to information chaos! Discovery Hub centralizes everything you need in one place – file sharing, scheduling, updates, and messages – for seamless collaboration between clients, scientists, researchers, and project managers.

Imagine having all your research data, analysis, and project knowledge readily available at your fingertips. That's the power of Discovery Hub.

Elevate Your Learning in the Hybrid Intelligence Era: Explore Education Explorer!

We're thrilled to unveil the second inaugural course "Consciousness Development: Unlocking the Depths of Human Potential," of the    new Education Explorer platform. 

It is your gateway to a diverse learning landscape designed for the Fifth Industrial Revolution.   

Immerse yourself in engaging learning formats that seamlessly blend human and machine intelligence to empower your growth in consciousness with Instructor Annelize Lundall. 

Join Us in Shaping the Future of Urban Governance.

In the relentless pursuit of urban sustainability, cities worldwide grapple with the complexities of governance, citizen involvement, innovation, and value creation for quality of life. Despite substantial efforts to embrace the 'smart city' concept, the path to sustainable urban development remains fraught with uncertainties.

We are thrilled to share that Hybrid Intelligence World and Dr. Sven-Volker Rehm aim to stand at the forefront of this transformative journey, introducing a groundbreaking approach through Urban Experimentation Platforms. This initiative is not merely a project but a paradigm shift, leveraging collective intelligence and artificial intelligence to forge resilient urban ecosystems. Read more about our new Commercial Explorer program, titled: Transforming Urban Sustainability Governance through Collective Intelligence and AI. 

Announcement: Doctoral Researcher for Hybrid Intelligence (computer vision and deep learning)

The University of Oulu, one of Finland's largest and most diverse universities, seeks a passionate and talented Doctoral Researcher to join their CMVS research center at the Faculty of ITEE. The position is a fixed-term opportunity, offered between 2024 and 2028.

Be part of a world-class research community:

CMVS is a renowned center known for its creative, open, and international research environment.The center combines the expertise of renowned computer vision and biosignal analysis scientists. 

Decades of experience and extensive international collaboration ensure cutting-edge research at CMVS. 

We are thrilled to announce that our esteemed experts in international defense, intelligence, and uncertainty, Dr. Adam Svendsen and Dr. Bruce Garvey, have secured a book deal with Springer International Publishing!

Their upcoming book, titled "Navigating Uncertainty using Foresight Intelligence: A Guidebook for Scoping Scenario Options in Cyber and Beyond," is set to be published in 2024.

A must-read book for those interested in Hybrid Intelligence Systems, Processes and Mechanisms

Last week, I embarked on a nostalgic journey! In my Data- and Information class at the University of Stavanger, Norway.

One of the pensum books is the newest February 2024 publication from Routledge, "Knowledge Management Systems and Processes in the AI Era."by Irma Becerra-Fernandez, Rajiv Sabherwal, and Richard Kumi. 

Emerging at the beginning of the 1990s, knowledge management is

today a well-established school of thought with its own dedicated consulting companies, journals, and management gurus. 

However, the problem with knowledge management is that most companies struggle 

to make it work (Birkinshaw, 2001)

The main problem with traditional knowledge management is that its focus is mainly on capturing and storing information, but does not deliver on the knowledge-sharing and distribution promise (Nag, 2022)  

Now, with the advent of AI and new collective intelligence sharing platforms, knowledge management may be  experiencing a fascinating resurgence, unlocking new possibilities for data analysis, information accessibility, and collaborative intelligence. 

The last week's class session proved particularly inspiring, reminding me of the enduring importance of managing knowledge effectively. In the AI era of ever-expanding information, equipping students with the tools to navigate and leverage this knowledge empowers them to become valuable assets in any field. 

Will robotization and automation make service knowledge and expertise redundant?

This is a question that Head of Department Trude Furunes and Dr. Carina Antonia Hallin, University of Stavanger, addressed recently in an article in a Norwegian tourism and travel magazine. 

The tourism Industry was one of the first sectors to digitalize business processes on a global scale, bringing flight and hotel bookings online to become a digital pioneer. As information and communications technology (ICT) became a global phenomenon, tourism was a consistent early adopter of new technologies and platforms. That is why, the tourism industry is particularly interesting to study when it comes to hybrid intelligence (the collaboration between human and machine intelligence) and new technological trends.

In the tourism sector, robots are already being implemented on a large scale. According to the International Federation of Robotics, the sales of service robots increased by 37% in 2021 worldwide, but in the hospitality industry, in particular, this growth was 85%.

In our article, we argue that although this autormatization takes place at a fast pace,  there are key hosting tasks that robots cannot solve, such as:

👉 Relationship building

👉 Creativity

👉 Dealing with unpredictability

👉 Management and business operations

Serivce managers and employees need to understand ethical issues, employees' and guests' emotions, motivation, and behaviors in order to lead effectively. 

Click on the picture for a link to our article.